What’s for dinner? Bright by Text partners with Cooking Matters to send parents free text messages with low cost recipes, nutrition education and more


DENVER, January 3, 2022 / PRNewswire / – Parents of young children have a new, free resource to turn to when wondering “What’s for dinner?” Today, Illuminated by text and Cooking matters announced a new partnership to deliver reliable nutrition education, low-cost recipes and tips for feeding children to parents across the country.

Designed for parents of prenatal children through the age of 8, this new offering provides families with healthy, easy and inexpensive recipes for the whole family, nutrition education and strategies for feeding the family. . To register, parents and guardians can send an SMS COOK at 274 448 and receive SMS in English or Spanish.

“We know texting works: 95% of Bright by Text subscribers say our messaging makes them more confident caregivers,” said Jean McSpadden, President and CEO of Bright by Text. “With healthy eating a goal for many families, we are thrilled to partner with Cooking Matters to bring nutrition and food resources directly to more parents. These text messages will help families with that old “what’s for dinner?” Dilemma and help them develop the confidence to feed their families healthy, easy meals that they will enjoy.

According to a APCO Insight national survey, families see cost as the biggest barrier to healthy eating. Additionally, low-income families who regularly plan their meals, write grocery lists and budget for food more often cook healthy meals from scratch than those who don’t. With 1 in 5 children classified as obese in America and 1 in 6 at risk of hunger, these messages can help families save time, money, and feed their families to lead healthier lives.

“We know parents and caregivers are looking for quick, easy and affordable meal ideas and tips for feeding their families,” said Jessica caouette, Registered Dietitian Nutritionist and Senior Content Manager at Share Our Strength, the organization behind the Cooking Matters campaign. “Partnering with Bright By Text helps us reach more families with timely and relevant advice, ideas and recipes, delivered the way parents want. “

About Bright by Text
Bright by Text, a national nonprofit, sends free text messages to parents and caregivers across the country to give every child the best possible start in life. Through tips, information, games and resources, Bright by Text is proven to build nurturing caregiver-child relationships, strengthen families, promote healthy child development, and improve child readiness. school. Messages are timed according to the child’s exact age, from prenatal to age 8, and offered in English and Spanish. Learn more about www.brightbytext.org.

About Cooking Matters
Cooking Matters is helping end child hunger by inspiring families to make healthy, affordable food choices. Our programs teach parents and caregivers with limited food budgets to buy and cook healthy meals. Cooking Matters is a campaign by Share Our Strength, an organization that fights hunger and poverty. Learn more at CookingMatters.org.

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SOURCE Bright by text


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